MARKETING CAMPAIGN
Letterboxd: Level Up
Campaign Strategy | Content Strategy | Creative Direction | Social Media
MOCK CAMPAIGN
With 26 million users, Letterboxd is one of the largest movie communities in the world — built around logging, rating, and reviewing films.
Level Up turns that passive habit into active discovery. A gamified achievement system rewards users for exploring new genres, decades, and directors, not just tracking what they already watch.
MY ROLE
Campaign Strategy, Creative Direction, & Content and Social Strategy
TOOLS
Canva, Instagram, & TikTok
GOAL
Make film discovery more interactive through badges, challenges, and community participation.
RESULT
Increased opportunities for engagement, discovery, UGC, and repeat visits.