MARKETING CAMPAIGN

Letterboxd: Level Up

CAMPAIGN STRATEGY | CONTENT STRATEGY | CREATIVE DIRECTION | SOCIAL MEDIA

MY ROLE

Campaign Strategy, Creative Direction, & Content and Social Strategy

TOOLS

Canva, Instagram, & TikTok

GOAL

Make film discovery more interactive through badges, challenges, and community participation.

RESULT

Increased opportunities for engagement, discovery, UGC, and repeat visits.